Planning Award

Milestone Newsleter

Community Web Site

Media Relations

Advertising

Presentations

Sandy Springs Revitalization, Inc.

 

MANAGER OF MARKETING & COMMUNICATIONS for Oakdale Architecture & Planning under contract to Sandy Springs Revitalization, Inc. and its affiliate the Sandy Springs Business Association. (Staff, 1999 – 2002).

 

This private non-profit planning and redevelopment organization works in cooperation with local government agencies to address economic development, urban design, transportation and neighborhood preservation needs for a 6+ square mile overlay district in unincorporated Fulton County, GA.  The program process is modeled after the National Main Street Four Point approach  -- design, organization, promotion and economic restructuring.

 

  • Proven Success ~ Developed multi-faceted marketing and communications program which focused community attention on redevelopment needs and issues, increased local and regional awareness of activities and accomplishments of SSRI/SSBA, and attracted millions of dollars in public and private funds for planning and redevelopment projects. Supported award-winning plan implementation effort recognized by the Georgia Planning Association in 1999.

 

  • Public Involvement ~  Planned and coordinated  SSRI community relations programs, planning charrettes and special marketing events such as:  The Livable Sandy Springs Plan (LCI Plan);    River Valley Rd. Neighborhood Design;  Sandy Springs Parks & Greenspace Initiative;  annual budget presentation to the Fulton County Board of Commissioners;    Marketing presentations to developers and property owners;    ARC Developer Fair;    SSRI Annual Meeting;  downtown business district promotions 2 - 3 times a year.

 

  • Outreach ~ Managed community volunteers on various projects.  Facilitated collaboration among businesses and community organizations to identify opportunities for joint programs and projects.  Monitored and reported on local and regional planning activities such as:  the Sandy Springs Overlay Ordinance; Fulton County Comprehensive Transportation Plan; ARC Regional Transportation Plan and Transportation Improvement Program; Marietta to Lawrenceville/I-285 Transit Corridor Study; Georgia 400 Corridor Study/Northern Sub Area Study.

 

  • Membership, Grants & Funding:  Managed SSRI membership activities.  Prepared grant applications.  Supported relationships with private BLUEPRINT corporate donors.  Researched major funding obtained through local, state and federal sources, particularly transportation funds.  Prepared special presentations for annual funding requests.  Solicited donations for special proejcts.

 

  • Media Relations/Advertising ~ Increased media exposure through regular press releases and print advertising.  Secured placement of two to three articles per month in local and regional publications.

 

  • Newsletter ~ Managed production and distribution of the SSRI Milestone newsletter including content development, photos and layout.   Expanded circulation from 3,000 to 8,500 distributed to businesses, residents, civic and government agencies within the focus area and around the Atlanta region.  Expanded coverage from 4-page to 8 pages. Upgraded to 4-color with new masthead and layout in 2002.  Wrote and published content for various collateral materials.

 

  • Web Site & E-mail Network ~ Initiated design and development of prototype Sandy Springs Community Web Site and E-mail Network as a volunteer project in 1996.  Secured SSRI sponsorship and donation of private web site hosting in 1998.   The program proved over five years to be the most cost effective and timely medium for promoting the community and all that it has to offer.  Extensive content includes a section for News & Community Announcements, redevelopment Plans, Projects & Initiatives, a searchable Business Directory, Civic and Neighborhood profiles, and shared space for non-profit partners.  Maintained sites for Heritage Sandy Springs, the Sandy Springs Civic Roundtable, Abernathy Arts Center, Keep Sandy Springs-NF Beautiful, and Leadership Sandy Springs.

 

  • AV Presentations & Photography ~ Produced PowerPoint presentations and collateral materials.  Shot 35mm and digital photography.  Maintained extensive photo library. Managed graphic design projects.

 

  • MarCom ~ Coordinated activities of SSRI Marketing Communications Committee established to guide the organization’s marketing program.  Coordinated implementation of a new organizational identity for SSRI and SSBA in 2002 including new logos and template designs to be applied to newsletter, brochures, pamphlets, direct mail and web site.

 

  • Database ~ Tracked budgets and projects in Excel.  Developed and customized extensive ACT database of community contacts.   Maintained direct mail and e-mail distribution lists.

 

  • Volunteer ~ Participated on focus groups that developed the 1993 Sandy Springs Revitalization Plan and subsequent community plans.  Served on the SSRI Board of Directors 1996 - 1997.  Volunteered on the SSRI Marketing & Communications and Transportation Committees, providing photography, meeting coordination and newsletter support.  Was hired to fill the newly created Communications Manager staff position in 1999.

 

  • Sampler (same as links under pictures)

Sample the Milestone - April 2002  (Adobe Acrobat)

 

September 1999 -- John Cheek Accepts Planning Award

 

April 2001 - SSRI Kicks Off Planning for a More Livable Sandy Springs (Milestone Newsletter)

 

April 2001 - Building For Livability (Milestone Newsletter)

 

September 2001 - Makeovers Make Good Cents on Main Street ( Milestone Newsletter)

 

October 2001 - New Lights Make Trick-or-Treat Scary and Safe for Sandy Springs Neighborhood (Press Release)

 

February 2002 - SSRI Champions Abernathy Greenway -- Backgrounder on Johnson Ferry-Abernathy Widening Project (Web Story)

 

February 2002 - Marietta/Lawrenceville/I-285 Corridor Transit Feasibility Study (Web Story)

 

April 2002 - Countdown to Construction:  Roswell Road & Johnson Ferry Road Transit Oriented Streetscape (Web Story)

 

April 2002 - More LCI for SSRI from ARC in the TIP (Milestone Newsletter)

 

April 2002 - Sandy Springs Lighting Program Hits The Streets (Milestone Newsletter)

 

July 2002 - Roswell Road at I-285 Interchange Redesign (Web Story)

 

Sandy Springs Revitalization Overview (Adobe Acrobat)

 

Progress Report:  Plans, Projects & Initiatives

LCI Workshop

 

JF-Abernathy Parkway

 

JF-Abernathy Parkway

 

Developer Fair

 

I-I-285/Roswell

 

CID Alliance

 

Streetscape

 

Business Programs

 

Big Sweep

 

Makeovers

 

Downtown Events

 

Downtown Events

 

Neighborhoods

 

Neighborhoods

 

Identity

 

Arts